TALLY WEIJL: FROM ANOTHER POV

We are delighted to announce that our spring campaign officially launches this week at the Pasing Arcaden.

This spring, we invite you to see fashion from a different perspective – the key slogan and spirit of the campaign. Because when you change your point of view, everything looks different. We believe in no limits. Nothing is impossible. We are totally unstoppable.

“From Another POV” is more than just a slogan – it is a lifestyle. This season, fashion is approached from a fresh perspective: bold, confident, and unstoppable. Inspired by the Y2K revival, the collection blends iconic silhouettes, low-rise energy, and eye-catching details with a modern twist. Same nostalgia. New perspective.

At the heart of the campaign is the mantra: I AM THAT GIRL.
No more apologies.
No more “I am not that woman.”
Yes – I am THAT girl.

This campaign is about showing up, taking space, and enjoying the moment. Being this woman is not a trend – it is a mindset. The spring collection has been designed with movement, comfort, and fit in mind, creating a fresh, effortless look that is easy to style. The pieces transition seamlessly from day to night and feature daring color contrasts – navy with yellow, berry tones with brown and burgundy – all accented with a feminine Tally touch in parfait pink.

Visit us at Pasing Arcaden and discover the new spring perspective. Step into your power. Embrace your style. Be unstoppable.