In 1933, Lacoste introduced its first polo shirt. The birth of an icon.
The history of the brand with the crocodile is inextricably linked to that of its founder, the French tennis legend Renée Lacoste, who was also a passionate inventor. Building on this great legacy, Lacoste presents its vision of sport-inspired French elegance each season: consistently modern-styled garments that look just as good on the tennis court as in the urban environment. Lacoste is always innovating when it comes to elegant freedom of movement for men, women, and children. Every new season and every new product contributes to solidifying the legend: Lacoste is becoming an iconic brand, distinguished by its authenticity and savoir-faire. The brand continues to evolve while remaining true to its history and values, and it does so in 120 countries. Novak Djokovic is the new ambassador of Lacoste; he is the new “Crocodile,” as Renée Lacoste was once called because of his playing style.
